Project Overview

Client: Cuppa (passion project).
Industry: B2C marketplace and social app.
My Role: User Research, Visual Design, UI Design, and Interaction Design.

Cuppa is a passion project that blends my love for coffee and user experience. The mobile app connects coffee lovers with organic, fair trade beans sourced directly from small farms around the world.

This case study explores the design of an interactive onboarding flow that feels alive, responsive, and purposeful. Using micro-interactions, smooth transitions, and short-form animations, the onboarding flow guides users, provides feedback, and brings clarity to every interaction.

Design Solution