Project Overview

Client: Expert Market.
Industry: B2B marketplace, and a publishing company within the business services industry.
My Role: User Research, UI Design, and Interaction Design.
Website: https://www.expertmarket.com

I created an interactive prototype in Figma to simulate real-time tracking and data visualization. To enhance user engagement, I included interactive animations for screen transitions and animated components on Adobe After Effects. I iterated through many design options quickly and defined the app's basic features and main user journey.

The goal was to create animations that made the UI visually engaging, intuitive, and user-friendly. Additionally, I wanted to ensure they were eye-catching for marketing purposes on social media. To achieve this, I animated components and screen transitions. The motion design choices brought the app to life, making it visually dynamic and highly engaging.

Design Solution